What is iGaming in affiliate marketing: full guide
This guide explores the fundamentals of iGaming affiliate marketing. A few things that will be discussed here include:
- working mechanisms;
- various program types;
- and future trends.
All of this will provide some good insights for aspiring affiliates and marketers. Hopefully, after reading our article, you will feel more knowledgeable about the concept of an iGaming affiliate marketing platform and everything else that comes with it.
How does iGaming affiliate marketing work?
iGaming affiliate marketing operates by creating partnerships between affiliate marketers and iGaming platforms like online casinos, sports betting sites, or poker rooms. Affiliates promote these platforms through various channels such as websites, blogs, or social media, earning commissions based on the traffic or conversions they generate.
The commission models typically include revenue share, cost per acquisition (CPA), or hybrid models, offering flexibility to both the affiliate and the platform. Affiliates use affiliate links and tracking tools to monitor performance, ensuring they receive proper compensation for the users they bring to the iGaming sites.
Remember that there are certain actions that trigger the gains that the affiliate eventually earns. For example, if a referred person makes a bet in a poker game, that might earn the affiliate a certain commission. The same may happen for other actions, such as making a deposit, claiming a bonus, among many other things.
For these reasons, it is always a good idea to pay close attention to the terms and conditions that a gambling platform offering an affiliate program offers. Here you will encounter all the necessary details that you may want to know, including what kind of actions trigger the commission.
Also, if you are an affiliate and your campaigns manage to produce engagement among those that are referred by your link, your commissions might grow even more. For this reason, you may want to focus your campaigns not only into convincing new people to come to the platform, but for staying too.
Types of iGaming affiliate programs
There are several types of iGaming affiliate programs available, each catering to different promotional needs. The most common models are the Revenue Share program, where affiliates earn a percentage of the player’s net losses, and Cost Per Acquisition (CPA), where affiliates are paid for each new player they bring in.
Other programs include Hybrid models that combine both revenue share and CPA, and Revenue Share + CPA for affiliates who want to maximize their earnings in both ways. The type of program selected depends on the affiliate’s marketing strategy, audience size, and desired revenue structure.
Also, remember that not all platforms offer every single kind of affiliate program that currently exists. There might be a few online websites that work better with one particular kind of arrangement, while others can be better known for other kinds of online partnerships of this type. Because of this, it is always a good idea to explore the available platforms and see which one aligns better with your needs.
| Affiliate Program Type | Payment Model | Description | Suitable For |
| Revenue Share | Percentage of player’s net losses | Affiliates earn a commission based on the player’s losses over time. | Long-term affiliates who attract high-volume players. |
| Cost Per Acquisition (CPA) | Fixed amount per player referred | Affiliates earn a one-time payment for each new player they bring to the platform. | Affiliates looking for immediate earnings per player. |
| Hybrid | Combination of Revenue Share and CPA | Affiliates receive both a one-time CPA and a percentage of future earnings. | Affiliates seeking a mix of immediate and recurring earnings. |
| Revenue Share + CPA | Combination of Revenue Share and CPA | Affiliates earn both a commission based on net losses and a fixed CPA. | Affiliates looking to maximize revenue from both methods. |
Benefits of iGaming affiliate marketing
Using an iGaming affiliate platform offers numerous benefits to both affiliates and operators. Affiliates can earn substantial income without the need to create a product, providing an easy entry point into the online business world. Since affiliates work on a commission basis, their earnings are directly tied to their performance, motivating them to market effectively.
For iGaming platforms, affiliate marketing serves as a cost-efficient marketing strategy, enabling them to expand their reach without significant upfront investment. The performance-based nature of the model ensures that operators only pay for actual conversions or traffic, making it a risk-free investment for them.
Common challenges in iGaming affiliate marketing
One of the primary challenges in iGaming marketing is dealing with legal and regulatory complexities. Many regions have strict laws regarding online gambling, and affiliates must ensure they comply with local regulations to avoid penalties. Staying updated on ever-changing legal landscapes can be time-consuming and requires constant attention.
Another challenge is the intense competition within the industry. With so many affiliates promoting similar brands, standing out and attracting traffic can be difficult. Affiliates must invest in quality content, search engine optimization (SEO), and targeted advertising to stay ahead of competitors and attract relevant visitors to their sites.
Thankfully, this is a challenge that affiliates can overcome. Make sure to create unique content in your platform that convinces your visitors into spending time on your platform rather than going somewhere else. This is an effort that must be constant, therefore, it is always essential to remain up to date when it comes to new trends and preferences among users.
Future trends in iGaming affiliate marketing
The future of iGaming affiliate marketing looks promising, with several emerging trends shaping the industry. One trend is the growing importance of mobile marketing, as more players shift to mobile devices for gaming. Affiliates will need to optimize their websites and campaigns for mobile users to maintain a competitive edge.
Additionally, data-driven marketing is expected to dominate. With advanced analytics and artificial intelligence tools, affiliates can gain deeper insights into player behavior, enabling them to create highly targeted and personalized campaigns. As the industry continues to evolve, affiliates will have to stay adaptable to new technologies and marketing techniques to succeed.
As we have discussed so far, being involved in iGaming and also considering getting in its affiliate programs can definitely be a good idea as players of this industry start looking into the future.
FAQ
What is iGaming affiliate marketing?
iGaming affiliate marketing is a performance-based partnership where affiliates promote online gaming platforms like casinos, sports betting, or poker sites. Affiliates earn commissions based on the traffic or conversions they generate, often through revenue share, cost per acquisition, or hybrid models.
What does “iGaming” mean?
“iGaming” refers to online gambling, including activities like online casinos, sports betting, poker, and virtual gaming. It involves the use of the internet to facilitate gambling, offering players the chance to wager on games or sports through various digital platforms.
What is iGaming traffic?
iGaming traffic refers to the visitors who land on online gambling platforms through affiliate links or marketing campaigns. This traffic can be organic or paid and is crucial for iGaming platforms to generate new players, increasing engagement, and ultimately, their revenue.
What are the different types of iGaming?
The main types of iGaming include online casinos, sports betting, poker rooms, bingo, and virtual games. Each type offers different gambling experiences, where players can place wagers on casino games, sports events, or compete in poker tournaments, typically via online platforms.
